CIM North East Your Marketing Show

The North East branch of the CIM held a very interesting event at the The Radisson SAS Durham entitled Your Marketing Show. With an interesting combination of speakers Your Marketing Show, provided delegates with some worthwhile tips and suggestions on improving their own marketing.

Meet the speakers:

Paul R Smith: Paul is a Fellow of The Institute, a consultant, a best selling business author, an international speaker, an originator of SOSTAC Planning System and a specialist in business improvement programmes that boost your businesses results. Visit his website.

Helen Urwin: Helen “the best kept secret in the corporate world” Urwin began her business career with Mars Inc over 20 years ago, launching her into the world of global branding and business. She now shares her big business knowledge with SMEs to great effect.

Geoff Ramm: Geoff has been described as the Billy Connolly and Peter Kay of Marketing. His unique observational style enthuses and inspires audiences to gain and retain more customers whilst standing out from the competition. Geoffs Website

Declan Metcalfe: Declan is active in the exciting field of developing brands across social networks and helping brands develop consumer experiences that work in store, on line and across network spaces. Better Brands..based near myself in Stokesley.

Take home messages that I thought most relevant to myself and business like my own.

• With the rise of social networking don’t forget the use of traditional forms of marketing such as newspaper promotions/competitions and ‘lumpy’ mail.
• Using social media to promote your business is about depositing knowledge and time to reep the benefits slowly. Not just about shouting about your products. It’s about involvement in communities. Something that I suppose I knew but like all people I’m often short of time so it’s always worthy of repetition.
• Take time to add comments and favourite people and their work to draw hits back through your site.
• The use of viral video can be a fun way of getting indirect marketing but should never be a direct marketing tool. I already have plans for one !
• Never underestimate LinkedIn as a great way of sharing knowledge with your potential colleagues and customers.
• Slideshare.net has some great free marketing info.
• Taking pictures and notes at the same time requires three arms.

I had a very interesting day although some of the terminology was a little bit industry specific. It took me ages to figure out that B2B marketing meant Business to Business. Duh!. Although I’m only a mere photographer so I suppose I have a awful lot to learn about marketing and PR. Here are a few more photographs from a really interesting day.

For Further samples see Doug Jackson Photography

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